Game Designer – Hybrid Casual / New Games

With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.

We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That’s where you come in!

We’re looking for a Game Designer to join our New Games team and help create the next generation of hybrid-casual mobile games.

This role is for someone who loves turning ideas into playable experiences. You’ll work on new games from early concept and prototype stages, experimenting with mechanics, systems, progression, and meta features to discover experiences players want to keep playing.

If you are:

• A Game Designer who loves creating and experimenting with new game ideas
• Passionate about casual and hybrid-casual mobile games
• Strong at designing mechanics, systems, progression, and engaging player experiences
• Comfortable testing ideas quickly, learning from data and playtests, and iterating
• Curious about player psychology, market trends, and why successful games work
• Excited about using AI and new tools to accelerate game design and prototyping
• A collaborative designer who enjoys working closely with product, art, development, and data teams

Then you might be a great match for CrazyLabs.

As a Game Designer, you will:

• Design new hybrid-casual game concepts from early ideation through prototype and validation.
• Create compelling core loops, mechanics, systems, progression, meta features, and player journeys.
• Turn game ideas into clear design concepts, prototypes, flows, and specifications.
• Rapidly test and iterate on gameplay ideas based on playtests, player behavior, and performance data.
• Design and balance progression, rewards, economies, and monetization systems appropriate for hybrid-casual games.
• Work closely with Product Owners, developers, artists, and Data Analysts to bring new game concepts to life.
• Analyze KPIs, player behavior, market trends, competitor games, and test results to identify opportunities and improve designs.
• Participate in prototype reviews and help determine which concepts and mechanics have the strongest potential.
• Research successful and emerging games to identify mechanics, features, trends, and opportunities that can inspire new concepts.
• Create clear and practical design documentation, including game briefs, feature specifications, flows, wireframes, and balancing models.
• Use AI tools to accelerate ideation, prototyping, balancing, research, and analysis.
• Bring creativity, curiosity, and strong design thinking to a fast-moving multidisciplinary team.

Requirements

The Game Designer role requires:

• 3+ years experience designing mobile games, ideally within casual, hybrid-casual genres
• Strong understanding of game design fundamentals, including core loops, mechanics, systems, progression, balancing, player motivation, and reward structures.
• Experience taking game concepts or features from idea through implementation and iteration.
• Strong understanding of the mobile F2P market and what drives engagement, retention, and monetization.
• Ability to use data, KPIs, playtests, and player feedback to evaluate and improve game designs.
• Strong analytical and problem-solving skills combined with creativity and a strong player mindset.
• Ability to communicate ideas clearly through documentation, flows, mockups, references, or prototypes.
• Excellent written and verbal communication skills in English.
• Strong knowledge of current mobile gaming trends and a genuine passion for playing and analyzing games.
• Curiosity and willingness to experiment with AI tools and emerging technologies as part of the design process.

Advantage

• Experience designing successful hybrid-casual or casual mobile games.
• Experience in Unity
• Experience working on new games, prototypes, or games from concept to launch.
• Experience with economy and monetization design.
• Experience using AI tools for game ideation, prototyping, balancing, or analysis.

CrazyLabs Commitments

Employee benefits are part of our love language. Annual team trip, global holiday celebrations and presents, birthday and job anniversary presents… and so much more!

Remote but not alone. While you enjoy the flexibility of a remote position, we make sure you always feel part of our Crazy team. From your first day at CrazyLabs, you’ll be supported by an experienced People team to ensure your integration and journey are at the highest level.

Our approach to AI. At CrazyLabs, AI isn’t scary, and it isn’t a buzzword. We’ve assembled an AI Lead team dedicated to teaching, training, and helping all Crazies stay ahead of the curve and use AI smartly. CrazyLabs is an AI slop-free zone.

The Future is Crazy, Join the Lab!