Digital Marketing Specialist

At ArenaNet, we’ve always believed that games are art. They have the power to communicate ideas and tell stories. They can change the way we think, reflect our cultures, and move us. As the developer of the award-winning Guild Wars game series, we’re proud to share our passion for the online worlds we’ve created with over 11 million players worldwide.

ArenaNet develops and publishes games for every kind of person, which means our games need to be built by every kind of person. We believe the best experiences come from working together, celebrating differences, and helping each of our team members shine.

We’re hiring a new marketing team member to help us with our owned channel management. You’ll collaborate with other team members on projects and campaigns to support the game and its community, especially through the development and publishing of web content. For this role, we ask that you have a thorough knowledge of Guild Wars 2, including the game as it is today. 

WHAT YOU'LL DO

• Contributes to and publishes content across digital channels.
• Assists with pipeline management for web contenWorks with marketing and creative teams on production of marketing materials and assets.
• Contributes to team brainstorming and campaign planning.
• Contributes to regular community and marketing team reports regarding player feedback, sentiment and trends, and campaign performance.
• Contributes to the success of other marketing and community projects.
• Assists with fan event planning.

WHAT YOU'LL NEED TO BE SUCCESSFUL

• Bachelor’s degree in Marketing, Communications, Graphic Design, Game Design, or related field or an equivalent combination of education, training, and experience
• 3+ years of professional experience required
• Excellent collaboration and communication practices
• Strong emphasis on cooperative problem-solving
• Strong knowledge of Guild Wars franchise and Guild Wars 2 specifically
• Excellent verbal and written English communication skills
• Superior attention to detail with strong organizational, project management, coordination, and multi-tasking skills
• Commitment to quality, accuracy, and consistency of work, including adhering to brand standards and overall communication strategy
• Strong understanding of online communities, including gaming and creative communities
• Strong understanding of web and social media technologies
• Analytical and curious
• Fluency in French, German, Spanish, or Korean a plus

Travel may be required several times a year for specific industry or business events