Head of Business Strategy & Commercialization — Egofold

Head of Business Strategy & Commercialization — Egofold

About Egofold

Egofold is an AI technology company backed by Snail Inc. The company is focused on developing Non Human Players (NHPs), intelligent AI agents designed to perceive, learn, make decisions, and interact with video games much like human players.

Unlike traditional scripted game AI, NHPs are designed to learn from experience and adapt across different games, providing a common AI foundation for a wide range of interactive products and services.

Our small, fast-moving team combines AI research with practical engineering to turn this technology into real-world applications.

About the Role

Egofold is seeking a Director of Business Strategy & Commercialization to help build a new business around emerging AI technology. This is an opportunity for an entrepreneurial leader with a passion for gaming and AI to shape commercial products and services from the ground up, working directly with executive leadership and a small team of researchers and engineers.

The successful candidate will identify market opportunities, develop and validate business models, and establish a strategy for turning Egofold's NHP technology into a sustainable business. A key challenge will be building a differentiated AI ecosystem with lasting competitive advantages that extend beyond any single product.

We are looking for someone who has helped bring new products or businesses to market and understands what it takes to move from an ambitious concept to commercial success. This role offers substantial independence and ownership, requiring the judgment to challenge assumptions, make practical recommendations, and drive initiatives forward in a fast-moving, startup-like environment. We value candidates who take the initiative to understand our technology, identify its market potential, and bring their own informed perspectives on how to build a successful business around it. 

The position combines strategic thinking with hands-on execution, including market validation, financial planning, commercialization strategy, and preparation for investor discussions.

Job Details

Job Type: Full-TimeLocation: Hybrid – Los Angeles Area (1–3 in-office days per week)Salary Range: $166,500-$198,000 annually

Responsibilities

• Develop Egofold's commercial strategy, identifying market opportunities and turning emerging AI technology into viable products and services.

• Define target customers, competitive positioning, business models, and practical paths to revenue and profitability.

• Build a long-term strategy for a differentiated NHP ecosystem with sustainable competitive advantages.

• Independently investigate opportunities, challenge assumptions, establish priorities, and drive business initiatives forward with minimal direction.

• Work with executive and technical leadership to align commercial opportunities with technical capabilities and development priorities.

• Develop financial projections, business proposals, strategic partnerships, and investor-facing materials to support commercialization and fundraising.

Minimum Requirements

• 7+ years of relevant experience in business strategy, technology commercialization, business development, or entrepreneurial leadership.

• Direct experience developing, launching, or commercializing new technology products or businesses, with meaningful responsibility for business outcomes.

• Strong commercial and financial judgment, including the ability to evaluate markets, business models, costs, and profitability.

• Demonstrated ability to independently identify problems and opportunities, establish strategic direction, and execute in a fast-moving, ambiguous environment.

• Strong communication skills and the ability to work effectively with technical teams and executive leadership.

Preferred Qualifications

• Experience as a startup founder, early-stage business leader, or entrepreneur with direct commercial accountability.

• Experience in AI, gaming, or emerging technology, with a genuine interest in the intersection of gaming and artificial intelligence.

• Experience developing scalable platforms, commercial ecosystems, or businesses with defensible competitive advantages.

• Experience with fundraising, venture capital, strategic partnerships, or investor-facing business development.

• Nice to have, but not required: Bilingual communication skills (English / Chinese).

Why Join the Egofold Team?

Egofold offers the opportunity to build foundational technology for emerging AI applications, with meaningful ownership and direct influence over engineering solutions. You will work closely with a small team of researchers and engineers, helping turn technical experimentation into working products.

Benefits:

• True focus on work/life balance

• Paid company holidays, vacation, and separate sick leave

• Medical, dental, vision, and Life/LTD

• 401k with company match

Equal Employment Opportunity

Snail Games USA is an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Work Authorization Requirements

Applicants must be legally authorized to work in the United States at the time of application. This position does not offer visa sponsorship now or in the future (including H-1B).

Additional Information

As part of the Company’s activities in video game development, publishing, and short-form video content creation, certain projects, discussions, or creative materials may include themes, visuals, language, or subject matter that some individuals could find mature, violent, sexual, graphic, or otherwise sensitive in nature (collectively referred to as “Mature Content”). Examples may include, but are not limited to, depictions or descriptions of combat, violence, adult themes or relationships, suggestive or satirical humor, or strong language. Employees are expected to engage with such material in a professional and creative context as part of their job duties.