Social Media Manager



Company Overview:

A leader in creating deep and engaging experiences on PC and mobile, Jagex was founded in 2001 and is today one of the UK’s biggest and most respected video game developers and publishers.

Famed for its flagship MMOs RuneScape and Old School RuneScape, Jagex has welcomed more than 260million player accounts to its world and created a $1bn lifetime franchise revenue. Today the RuneScape franchise exists beyond running games in live operations; our titles are living games that connect and inspire millions of players, with content and experiences both inside and outside of inexhaustible game worlds.

Both RuneScape and Old School RuneScape, on PC and mobile, offer ever-evolving, highly-active worlds and our community-focussed development ethos empowers players to have a real say in how each game is shaped.

Jagex is expanding and extending its portfolio with fresh franchise titles, new IP and, in 2018 launched Jagex Partners, delivering third-party publishing and operational services exclusively for the living games of the future.

Jagex employs more than 400 people at its Cambridge headquarters and is on the hunt for talented people to work across the business to help the company to achieve yet another year of record growth and player satisfaction.

Jagex Ltd, the UK's largest developer and publisher of online games, is looking for a talented  Social Media Manager to play a key role. Reporting to the Lead Community Manager, you’ll be part of the publishing team that shapes the community communications strategy across all our titles.
Your role will include building exciting social campaigns for RuneScape, developing and growing our platforms and audiences, contributing to the community strategy and much more. Your experience in intricately understanding social platforms and your strategic thinking capabilities will shape how we keep our players connected to our game.

Key Duties:

    • Build and deliver our strategy for Social Media that fits within the objectives of the overall Communications Strategy
    • Plan, manage and execute Social Media Campaigns for RuneScape 
    • Maximise opportunities for audience interaction and engagement across several platforms 
    • Identify new opportunities for growth and development of platforms and channels 
    • Ensure consistency in tone of voice and personality across all social media platforms, and make recommendations on per-platform adaptations
    • Write engaging copy that is appropriate for the audience and platforms 
    • Work closely with the Community and Marketing teams for other Jagex titles stakeholders to ensure alignment on communication and engagement goals 
    • Prepare and send regular reports on social media performance 
    • Use analytics platforms and audience analysis tools to identify when to create content and how to deliver it to audiences. 

Essential Requirements:

    • 2+ years’ experience running social media channels in gaming, media, or entertainment 
    • Copy writing experience, with an ability to adapt messaging and tone on a per-platform basis
    • Deep understanding of the key platform algorithms 
    • Experience with geo-targeting and content localisation 
    • Experience with social media content management and creation 
    • Ability to work with a wide range of stakeholders, both internal and external 
    • Experience with Adobe Creative Cloud, or similar, for asset creation 
    • Knowledge of how to operate & maximise the effectiveness of various social media  channels in a cross-platform environment 
    • Up to date on the latest social media platform trends 
    • 2+ years’ experience running social media channels in gaming, media, or entertainment 
Company Benefits:

- Flexible Working
- Bonus Scheme
- Private Health Care
- Gym Membership
- Generous Pension Contributions
- Life Insurance
- Free Cycle Repair
- Income Protection
- Dental Plan
- Free Fruit and Drinks
- Subsidised Canteen

Feel like you fit this role, but don’t meet all the requirements? We strive for fresh perspectives, so as long as you can demonstrate how your attitude and other abilities might make up for any gaps we would welcome your application!
Jagex are an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion or belief.
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Location: Cambridge

Date posted: 2022-01-20