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(Senior) User Acquisition Manager



The job is for a (Senior) User Acquisition Manager or Specialist to join the Marketing team of a mobile game company in Stockholm. The role involves defining and implementing the UA strategy for new and existing games, managing and optimizing multi-million dollar acquisition budgets, owning relationships with internal and external stakeholders, contributing to creative ideation and strategy, and driving a culture of experimentation. The ideal candidate should have previous experience in mobile games or app user acquisition, ability to manage budgets with clear ROI targets, experience in working with Meta, Google Ads, or other digital marketing platforms, fluency in spreadsheet software, proactivity, and a curious mindset. The job requires close communication with multiple different teams and a willingness to venture out of the comfort zone. The company welcomes applicants to use the name they want to be addressed by in the application form.

Job description

Mixing the world-class expertise of six different crafts – Product Marketing, User Acquisition, User Experience Research, Market Intelligence, Marketing Video Production, and Player Experience, our Marketing team’s main mission is to fuel the growth of our games portfolio. Largely embedded within game teams and in close collaboration with a large variety of stakeholders, our role is to identify, anticipate and make sure to satisfy our target audiences’ needs and wants. We do this across all touchpoints – from early research on new concepts, to how we reach out to millions of players through our marketing campaigns, or to how we engage them through our social networks and other discussion platforms.

The UA team consists of people excited about data-motivated growth, who don't accept the status quo but always seek to improve and automate workflows. Our team is growing and we are currently looking for a motivated, collaborative, and investigative (Senior) User Acquisition Manager or Specialist to join us in Stockholm.
We consider both Senior and Middle to Senior candidates.

Your responsibilities will include (depending on the seniority):

    • Take part in defining the overall UA strategy for new and existing games to maximize its growth profitably, month over month, year after year.
    • Campaign management/exploration, including optimization and monitoring of campaigns, budget allocation, running A/B tests and identifying new channels.
    • Owning the relationships with internal and external stakeholders (e.g. talking with partners on how to improve campaigns and gather the latest insights, working together with game teams on aligning UA and product strategies, communicating UA performance with the game and product marketing teams).
    • Contributing to the creative ideation and strategy: you will get the chance to work closely with marketing artists and the product marketing team to create and test our next top ads.
    • Drive a relentless culture of experimentation on all key existing channels, while also ideating and establishing new UA funnels for the game you are in charge of.
    • Domain areas - 70% of your time is dedicated to UA for the game(s) you are in charge of, and 30% is allocated for you to guide or support team-wide projects (ex: programmatic, automation, creatives, Meta, etc).

Who we think will do great in this role has:

    • Previous working experience in mobile games or app user acquisition (ideally 2+ years)
    • Demonstrated ability to effectively manage and optimize monthly multi-million dollar acquisition budgets with clear ROI targets
    • Experience in working with Meta, Google Ads, or other digital marketing platforms
    • Fluency in spreadsheet software, including Microsoft Excel and Google Sheets
    • Proactivity and “get it done” mentality
    • A curious and diagnostic mindset
    • Ability to take ownership of the game’s user acquisition operations and strategy
    • Fluent verbal and written communication skills in English

You'll get some bonus points if you have:

    • Advanced knowledge in Meta or Google Ads, or other UA channels.
    • Understanding of mobile marketing ad tech: game measurement tools, attribution providers, programmatic advertising, fraud, etc.
    • Experience with UA creative process (ex: running and setting up the creative strategy, preparing briefs, providing feedback during production, organising creative brainstorming, etc.)
    • Advanced Excel knowledge
    • SQL experience
First meeting: You will meet the TA Partner to get acquainted and learn more about Rovio and the specifics of the role.
Call with a Hiring manager: We will dive deeper into your skills and background, and also discuss what motivates you.
Assignment: We’d like to learn more about your UA skills through relevant UA task. The task will take you a few hours. 
Second meeting: You will meet the UA team and have the opportunity to present your task results.
Final meetings: You will meet the relevant stakeholders from other teams. Our aim is to get a clear overview of your skills, how you would fit with our working culture, your ambitions and where we can help you develop.

User acquisition helps our games to grow their user base by finding the most valuable target audiences. The craft relies heavily on data and changes rapidly; sometimes the learnings expire in a matter of months. This requires fast thinking, openness to venture out from comfort zone and reading into the smallest of indicators in the data. Close communication with multiple different teams is vital and makes the job interesting. Showing an ad in the right place at the right time to the right person sounds almost impossible but the UA team makes it possible. 

We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.

What to expect when you join us
Meet the Rovians
About Rovio
Apply for this job

Location: Stockholm

Country: Sweden

Date found: 2023-03-17

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