Senior Manager, Global Marketing Strategy- 31st Union

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms and include Visual Concepts, Firaxis, 31st Union, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, WWE 2K, XCOM and more.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need: 

2K is looking for a Senior Manager, Global Marketing Strategy (GMS) to join its Core Games Team working on a future 31st Union developed title and other unannounced AAA studio releases. Founded in 2019, 31st Union is a SF Bay Area studio with a team of experienced AAA developers led by Michael Condrey, a former Call of Duty studio head. Reporting to the Director, Global Marketing Strategy, the Senior Manager will be focused on developing global, insights-driven marketing strategies that drive acquisition, engagement and monetization opportunities for traditional and live-service focused AAA projects.

The ideal candidate will have experience developing and executing blockbuster entertainment strategies and have expertise managing live service products in gaming. From a place of both art and science s/he must enjoy working collaboratively to create innovative marketing programs with cross-functional publishing teams, development teams, and external agencies based on key consumer insights and established KPIs for the businesses.

What You’ll Do:

Global Marketing and Product Strategy:

• Starting with insights- customer, product, competitor, cultural, macro etc., represent the voice of the consumer to cross-functional Production and Growth partners, identifying global audience needs and opportunities that will contribute to how we develop our current and future products and inform our strategic marketing planning with a long-term 5-, 3-, and 1- year global perspective.

• Partner with and consult product development teams to ensure products meet relevant positioning and RTB’s, are feature competitive and relevant.

• In collaboration with the Director, Global Marketing Strategy, along with regional and cross functional teams, support the development of the marketing strategy, defining customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas and key messaging and content plans.

• Contribute to the development of multi-year franchise roadmaps that are player focused, meaning maximizing long-term acquisition, engagement, and retention, and ultimately enabling customers to become fans for life.

• Support live service marketing and player engagement strategies with contribution to defining product roadmaps and marketing opportunities.

Campaign Management & Optimization:

• Be player and channel first focused to help build content plans that deliver the right message, at the right time and right place, taking care of the conversion channels and messaging as much as the brand channels and messaging. Every touch point matters. 

• Be a master at overall brief writing, distilling out all the noise to get to the single-minded proposition/story or ask, scoped according to both time and budget realities, and taking care for the executional teams that are often impacted by poor or last-minute briefs or changes to plans.

• In collaboration with Cross-Functional partners, define and initiate development of all core brand creative including all digital content, key art, packaging, advertising creative (digital and TV), trailers, social media, sales support materials, events/activations, web and point-of-sales materials, ensuring all needs are accounted for and delivered on time.

• Contribute to defining key performance metrics that will determine what is working and what isn’t.

• Continuously assess campaign performance assisting in leading marketing collaboration processes that evaluate our metrics, flagging opportunities / risks and drives solutions that foster continued positive player relationships, as well as business targets.  

• Based on business performance analysis and the trends of the ever-evolving game / entertainment industries, demonstrate the courage to make needed adjustments and champion new and innovative approaches to not just maintain, but positively grow product mind share and engagement.

• Incorporate best practices derived from analysis of in-game data, sale/financial metrics, brand/player data/results, communicating key takeaways to management and team, driving relevant actions to continuously optimize all marketing plans and actions globally and in territory. 

• Manage relationships with all internal and external stakeholder peer groups across studios, publishing, legal and all other cross-functional teams to ensure full team collaboration and alignment against the goals of the project. 

• Manage the brand marketing budget; Track and report on expenditures for the business to Director, Global Marketing Strategy

Leadership, Collaboration and Communication:

• Be an impactful influencer in a senior role with your direct team, also cross functionally to add value to the product and business strategy, and drive excellence in campaign execution.

• Regularly partner, present and report to studio leadership and 2K stakeholders on marketing campaign progress, including findings, results and recommendations.

• Maintain constant contact with international marketing teams and territories regarding regional marketing approaches and insights.

• Oversee and/or direct the tasks and progress of direct reports, weekly, if not daily, conducting meetings to touch base, observe, and provide guidance as necessary.

What Will Make You a Great Fit:

If you’re an innovative, creative, and collaborative marketer looking for your next challenge, you might be the right fit for 2K’s team of award-winning marketers. You’ll love bringing consumer insights to life with innovative programs that will delight our fans who will share your work with their friends. You’ll enjoy working across all the marketing disciplines and development teams, and orchestrating execution excellence.

Minimum Requirements:

• Bachelor’s Degree

• Have a passion for video gaming. Knowing games and player habits will be key to establishing a credible seat at the table to help inform and influence product development and ultimately define global brand strategies and growth opportunities for our franchises.

• Minimum of five years of marketing management or product management in PC, Console or mobile gaming.

• Have planned and executed creative marketing programs on blockbuster entertainment/gaming brands from inception to release and beyond.

• Extensive experience managing live service products and evolving them over time. 

• You put players first in everything you do.  

• You are a team player and love collaborating with others to come up with creative ideas and solutions!

• Comfortable in a fast-paced environment where teams must be rallied to act and learn quickly. 

• Always optimizing and curious by nature, with a test/learn approach that isn’t afraid to try new things. 

• Excellent verbal and written communication skill with ability to have influence and impact within a matrix organization both across departments and across geographies. Ability to create rapport and create impact.

• Proactive project owner, a critical thinker and problem solver championing the goal posts, and ensuring the team delivers together is a cohesive and timely manner.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $137,000.00 and $180,000.00 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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