Senior Brand Manager



At Improbable, we believe that the next revolution in entertainment and society will come from massive virtual worlds. They will create new economies and opportunities globally, changing not just how we play, but how we work and relate to each other. That’s why we’ve made it our mission to build the next generation of technologies for online multi-user games and simulations. As part of that, we are launching a series of AAA groundbreaking experiences connected by a common virtual world to players around the globe. 

At Improbable, you are surrounded by people who want to improve everything and everyone around them, and who compel you to improve yourself. We’re motivated by the fulfilment of solving hard problems to achieve something profound and transformative.

Your Mission

We are looking to create new massive online experiences, and invite the people from those events to build a community (comprised of streamers, influencers and players) with us to help guide the development and expansion of our ScavLab experiences into something completely new. We are looking to introduce players to our experiences in exciting and memorable ways, help them understand what our world is and will become through a meaningful, multifaceted campaign. We have been experimenting with the technology and gameplay under-pinning these experiences with our ScavLab product, but we are looking to bring these experiences into a full fledged product.

As the Senior Brand Manager for our newest (hereto unnamed) product, you will be the key point of contact between the game, our development team, and publishing team. ScavLab is our new experimental gameplay space that is being demonstrated inside of the Scavengers experience. ScavLab opens up a dramatic number of possible avenues for exploration in gaming and wider entertainment, from concerts with performers, to large scale meetings, to massive gaming experiences. Our play is to eventually split off ScavLab into its own experience, brand, and product - then grow it far beyond simply the events we host - into a persistent virtual experience for our community. We are looking for an outstanding marketer to help us determine branding, positioning and campaigns for the experience. 

You will own the full cycle of our branding & communications for the variety of game styles and new community-focused social experiences that evolve from community feedback & internal prototyping, from developing the brand and audience targets as we bring the game to market to thinking through keeping players engaged and excited about our newest iteration. You will be setting the product marketing strategy for the centralized marketing teams, and ensuring performance marketing, creative, web and partnerships all operate in concert.

Areas for Impact

Here at Improbable, we’re focussed on forming meaningful communities around our virtual world and building the game in partnership with our players. You will be creating a unique brand that captivates our audience, taking them on a journey with us and giving them a reason to stay. You will own the full life cycle of the brand: understanding how to start, build and sustain a brand will be key to your success!

While we think the below experience could be important, we're keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!

We'd like to hear from you if you embody the following:

    • 5 years experience creating, developing and establishing the brands of successful gaming titles.
    • A proven track record defining, developing and executing global marketing campaigns.
    • Experience working closely with a cross discipline team of publishing experts in their field to create alignment of strategies and a united approach toward engaging players.
    • You have experience dealing with global concerns and the complexity of operating across multiple languages, cultures and locations.
    • A proven leader with management experience, able to mentor and assist both peers and more junior team members alike.

About Us
Improbable is determined to foster an environment where people can do their best work and feel like they belong. We believe a healthy culture, strong values and contribution from a diverse range of individuals will help us to achieve success.
We do not discriminate based on race, ethnicity, gender, ancestry, national origin, religion, sex, sexual orientation, gender identity, age disability, veteran status, genetic information, marital status or any other legally protected status.
Life at Improbable
Diversity, inclusion & belonging
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Location: Remote - UK

Date posted: 2022-01-20