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Product Marketing Manager - Casual Games



  • Job Title - Product Marketing Manager

  • Reports Into - Head of Casual Games

  • Location - Hybrid/ Leamington Spa

A Little Bit about Kwalee….

Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 900 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe.

What’s In It For You?

  • Hybrid working - 3 days in the office, 2 days remote/ WFH is the norm

  • Flexible working hours - we trust you to choose how and when you work best

  • A dog friendly office (There’s dog-free areas too, if pooches aren’t your thing)

  • Profit sharing scheme - we win, you win 

  • Private medical cover - delivered through BUPA

  • Life Assurance - for long term peace of mind

  • On site gym - take care of yourself

  • Relocation support - available

  • VISA Sponsorship - available

  • Quarterly Team Building days - we’ve done Paintballing, Go Karting & even Robot Wars

  • Pitch and make your own games on Creative Wednesdays! 

  • An amazingly well equipped office with ping pong, darts, pool tables and video games while keeping refreshed with free snacks and a stocked kitchen (we have every kind of milk imaginable)

Are You Up To The Challenge?

As a Product Marketing Manager in the Mobile Games Publishing Team you’ll be responsible for ensuring the marketing efforts in the run up to a game launch and the it’s life beyond that point are successful in getting the game into the minds and hands of an audience.  

Your Team Mates

As an expert in sales and product development, our PMM team plan and use various roadmaps to create public demand for our Kwalee games. They’re determined people who rely on communication to run smoother game launches and smash set marketing targets.

What Does The Job Actually Involve?

  • Planning and execution of a Go To Market plan that covers the marketing activities required to help ensure each Casual Game we publish 

  • Engage with the UA, Creative, Data and Insights teams to create your plans that should maximize the reach, cost and return of each games marketing efforts

  • Be an extension of the game development teams, feeding into their process and absorbing information to hold a 360 degree view of the game 

  • Manage a roadmap of marketing initiatives relative to each title under your care, being aware of the trends and successes elsewhere in the industry and facilitate the delivery of required content, assets or other materials as the plan requires

  • Provide data on game performance relevant to the marketing efforts to stakeholders 

  • Working closely with internal or external development teams depending on the assigned projects

  • Form a close alliance with the Product Manager and Producer functions to keep tight alignment and focus on the most important areas

Your Hard Skills

  • At least 3 years of Product Marketing experience in a comparable role within gaming

  • Business mindset and understanding of commercial thinking, able to read and digest data and make decisions informed by it

  • Willingness to drive results and deadlines based on targets and KPIs

  • Keen understanding of the value and responsibility of all the different facets that go into making a successful marketing campaign for mobile titles

  • Passion for games and knowledge of industry trends and key players

  • Strong communication skills, both written and verbal, with excellent interpersonal skills

  • Highly organised, with strong attention to detail

Your Soft Skills

Kwalee has grown fast in recent years but we’re very much a family of colleagues. We welcome people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances, and all we ask is that you collaborate, work hard, ask questions and have fun with your team and colleagues. 

We don’t like egos or arrogance and we love playing games and celebrating success together. If that sounds like you, then please apply.

A Little More About Kwalee

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts.

Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle.

We have an amazing team of experts collaborating daily between our studios in Leamington Spa, Lisbon, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, Cyprus, the Philippines and many more places around the world. We’ve recently acquired our first external studio, TicTales, which is based in France. 

We have a truly global team making games for a global audience, and it’s paying off: - Kwalee has been voted the Best Large Studio and Best Leadership Team at the TIGA Awards (Independent Game Developers’ Association) and our games have been downloaded in every country on earth - including Antarctica!

Location: LeamingtonSpa, United Kingdom
Date found: 2022-11-18

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