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MBA Brand Marketing Intern

Playstation

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Global Brand Marketing team is responsible for global marketing strategy, campaign development and creative execution for the PlayStation Brand and Hardware Platforms, including support for PS5.This team is the voice of the Brand and instrumental in ensuring that SIE sustains category leadership by driving player acquisition and engagement through the development and execution of marketing campaigns.

Responsibilities 

The Brand Marketing Intern will assist the Global Brand Marketing teams with the following project:

  • Develop an always on always on approach to communicate the benefit of PS5 through key titles with unique platform benefits.

  • Deliver a templated creative approach that can be used in future campaign updates and create a recommendation of future creative updates to the campaign assets and channel strategy.

  • Execute an owned channel campaign to support PS5, which includes briefing in creative assets and securing support across Territories and cross functional teams.

  • On-going reporting and analysis of consumer engagement programs across products and services

Qualifications 

  • Projected to graduate in 2024

  • Pursuing an MBA, Marketing or Advertising emphasis preferred 
  • Must know Excel, PowerPoint

  • Passion for entertainment and gaming is highly recommended

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Location: United States, San Mateo, CA
Date found: 2022-11-03

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