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Marketing Manager, SSA



Twitch is seeking an experienced marketer to manage marketing efforts to Spanish Speaking Americas (SSA) audiences, with a focus on viewers and creators. The role involves creating full-funnel marketing campaigns, establishing localized corporate narratives, leading brand messaging, content and events strategies, and partnering with management, product, content, and business development teams. The position is hybrid and located in Mexico City, Mexico. The ideal candidate should have a Bachelor's degree and 6+ years of expertise in marketing, content marketing, and campaign execution, experience managing international social channels, and working with consumer/media/tech/gaming brands with diverse global audiences. The company offers various perks, including private medical and dental insurance, life insurance, pension plan, maternity and parental leave, paid time off and holidays, commuter benefits, and Amazon employee discount.

Job description

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It’s where millions of people come together to chat, interact, and make their own entertainment. 

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and Twitter, get interviewing tips on Instagram, and discover projects we’re solving on our Blog.

About the Role

Twitch is looking for an experienced marketer to manage our marketing efforts to our enthusiastic audiences across Spanish Speaking Americas (SSA), with predominant focus on our viewers and creators. You will create full funnel marketing campaigns, establish localized corporate narratives, lead on brand messaging, content and events strategies. Reporting to the Latin America Sr. Director of Marketing, you will partner with management, product, content and business development teams. You are technologically adept and a focused person with experience working in diverse B2C marketing organizations, managing complex marketing channels / campaigns across diverse teams.

The position is hybrid and the job location is Mexico City, Mexico.

You Will:

  • Drive marketing strategies to the SSA audiences including the management and use of earned, owned (social email, on-Twitch, blog), and paid (digital and offline) media.
  • Conceive, design and implement the social media strategy for Mexico with scalability to SSA.
  • Develop industry-leading relationships between Twitch and its creators and viewers in SSA to better understand their needs, motivations, challenges, and aspirations that translates to applicable marketing strategy.
  • Oversee the development of narrative arcs, whether geo-localized or unique to SSA, that bring together content and product features that best addresses our needs while staying true to the Twitch brand. Develop campaigns that go beyond SSA countries to foster x-content collaboration with Spanish creators and audiences.
  • Build campaign strategy and GTM plans that ladder up to overall brand and audience narratives; engage with internal creative, channel, and analytics team to ensure execution and delivery of results.

You Have:

  • A Bachelor's degree and 6+ years of expertise in marketing, content marketing, and campaign execution
  • Experience managing both strategy and implementation of international social channels
  • Experience working with consumer/media/tech/gaming brands with diverse global audiences
  • International marketing exposure within multi-functional organizations with varied audience types.
  • You exhibit experience with insights and data, with a proven track record of translating these into hyper targeted campaigns.
  • Excellent (ie, storytelling, messaging, brand guidelines copy) and verbal skills.

Bonus Points

  • Bachelors in Marketing, Business, or related fields a plus
  • Experience in the advertising or gaming industry preferred
  • Design skills and the ability to create visually appealing presentations and templates


  • Private Medical & Dental Insurance
  • Life Insurance
  • Pension Plan
  • Maternity & Parental Leave
  • Paid Time Off & Holidays
  • Commuter Benefits
  • Amazon Employee Discount

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.

Job ID: TW8058

#LI-Remote #RemoteFriendly

Location: Remote (Mexico)

Country: Mexico

Date found: 2023-04-11

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