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Licensing Coordinator

The Pokémon Company International


The Pokémon Company International is seeking a Licensing Coordinator to develop licensed products and retail marketing programs to increase the visibility of the Pokémon brand across the globe. The role involves reviewing and approving product and marketing submissions, tracking contract renewals and amendments, managing event planning and trade shows, liaising with licensees, conducting trend research, and managing contractual product samples. The ideal candidate should have 3-4 years of related professional experience, a bachelor's degree, excellent communication and organizational skills, and proficiency in Microsoft Word, Outlook, Excel, and PowerPoint. The company offers a competitive compensation package, an employee-first culture, 100% employer-paid healthcare premiums, generous paid family leave, and a hybrid work environment.

Job description

Get to know The Pokémon Company International


The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.


Learn more online at and on Facebook (, YouTube (, Twitter (, and Instagram (


Get to know the role

  • Job Title: Licensing Coordinator
  • Job Summary: The Licensing Team is responsible for creating and executing a range of activities, including (but not limited to) Product Licensing, Retail/Trade Marketing for Licensed Products, and Brand Partnership Promotions to increase the visibility of the Pokémon brand across the globe.
    Within this team, this role will be responsible for developing Pokémon licensed products to ensure a strong presence at retail across several markets – working alongside the Brand Services and Retail Marketing Team.
    In conjunction with growing and managing the Pokémon licensing program in the region, the role will also be responsible for initiating relevant retail marketing programs and brand partnerships that support the full range of Pokémon products.
  • FLSA Classification (US Only): Exempt
  • People Manager: No


What you’ll do

  • Product Approvals: Review approvals system daily for assigned Licensees. Update managers on items submitted and needing attention.
  • Marketing Approvals: Review, route, and track marketing submissions across internal teams. Work with managers to ensure that marketing is inline with business plans and moves smoothly through approval process.
  • Retail Placement: Stay on top of product launches and retail placement through the creation of a current retail placement report for key accounts.
  • Legal Support: Track progress of contract renewals and amendments. Partner with Legal/Contract Administration to ensure Softlines partners have Manufacturing Agreements and/or Customs Letters in place in a timely fashion. Support Legal team efforts to remove unauthorized product from e:commerce sites.
  • Event Planning & Tradeshows: Participate and assist with the planning and attendance of annual Licensing Summits, Licensing Show, Toy Fair and other trade shows and events to ensure all events are turn-key. Manage Licensing team meeting calendar and licensing presentations that support TPCi's strategic direction and goals.
  • Licensee Liaison: Aggregate and communicate monthly new product launch report to internal Pokemon stakeholders. Deliver consolidated licensing team communications to external partners (forecast timelines, PR announcements, business updates, etc.).
  • Benchmarking: Research products, brands, and companies for new business opportunities and preparation of strategic plans.
  • Trend Research: Conduct primary and secondary research to identify relevant trends impacting Softlines, and present opportunities to the Licensing team on a quarterly basis.
  • Contractual Product Samples: Manage flow of contractual samples from Softlines licensees. This includes unpacking boxes, distributing samples across teams and organizing the samples room.


What you’ll bring

  • Three (3) to four (4) years of related professional experience.
  • Bachelors degree required.
  • Proven track record of success.
  • Excellent oral and written communication skills and ability to interact well with a variety of work groups.
  • Ability to think strategically and creatively.
  • Interest in improving processes
  • Entrepreneurial spirit with a positive, can-do attitude.
  • Ability to handle multiple tasks and tight deadlines with minimal supervision.
  • Detail-oriented with strong organizational and presentation skills.
  • Proficient in Microsoft Word, Outlook, Excel, and PowerPoint.


How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.


What to expect

  • An employee first culture
  • Company events that celebrate the spirit of Pokémon
  • Competitive cash-based compensation programs
  • Base salary range: $82,000-$122,000. This range is applicable for the labor market where the role is intended to be hired. For this role, new hires generally start between $82,000 – $96,900.00.  Final base salary is directly related to each candidates' qualifications and professional experience uniquely.
  • 100% employer-paid healthcare premiums for you
  • Generous paid family leave
  • Employer-paid life insurance
  • Employer-paid long and short-term income protection insurance
  • US Employees: 401k Employer Matching
  • UK/IRE Employees: Pension Employer Contributions
  • Fitness reimbursement
  • Commuter benefit
  • LinkedIn learning
  • Comprehensive relocation package
  • Hybrid work environment


The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.



Location: Bellevue, Washington, United States

Country: United States

Date found: 2023-03-17

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