Head of Growth/Performance Marketing

Job Overview

Wargaming is looking for a Head of Growth/ Performance Marketing for the World of Tanks PC project. 

What will you do?

• Define the vision, strategy and execution of full funnel digital marketing campaigns including creatives design, ad creation, bidding, budgeting, optimization, and reporting

• User acquisition growth: take ownership for our user acquisition channels 

• Define optimal marketing mix for search/display/video ads, affiliate marketing and other channels

• Advise on and allocate digital marketing budgets, constantly analyzing costs and ensure necessary optimizations

• Measuring, reporting, forecasting on the performance of all digital marketing campaigns

• Drive ROI through rigorous and systematic testing and optimization

• Implement brand strategy and measure brand performance

• Lead, mentor and build the team

What are we looking for?

• 5+ years of successful track record in a performance marketing or digital marketing role

• Proven 3+ years working experience of leading a team

• Solid understanding of web metrics, digital analytical tools

• Strong analytical skills and data-driven thinking

• Critical thinking ideology

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Understanding MarTech and AdTech solutions as well as digital data analytics and programmatic platforms

What additional skills will help you stand out?

• Passion to computer games.