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Senior Marketing Specialist (Performance Marketing)

VGW

Senior Marketing Specialist (Performance Marketing)

VGW is a fast-growing technology company and creator of market-leading online social games. With offices across Australia, USA, Canada, Malta and the Philippines we are on a mission to be the biggest gaming company in the world!

We currently have an opportunity for a SEM Performance Specialist to join our Acquisition Marketing team in Sydney. 

As the Senior Marketing Specialist in our Performance Marketing team, you will be responsible for delivering SEM Acquisition and Digital performance across our core products, utilising the latest strategies and technologies.

Key responsibilities will include:

  • Own and confidently manage SEM campaigns 
  • Manage campaign setup and optimisation across Google, Microsoft and Adobe Search
  • Manage multiple brands - in particular two ‘competing’ social casino brands.
  • Monitor and track campaign spend and ACQ pacing.
  • Daily monitoring and budget management to maximise ROI from Ad Spend.
  • Effectively report and convey key findings while providing future recommendations based on the analysis conducted.
  • Manage the campaign planning process from start to finish in order to produce the best possible desired result.
  • Work within the team to test across multiple areas and tools providing analysis and insight.

What you will bring to the role:

  • Bachelor’s degree qualification in Marketing, Business Administration, related discipline or equivalent work experience.
  • Expert user across Google and Microsoft, with experience in Adobe Search or SA360.
  • Exposure to a variety of other digital marketing channels with the ability to provide regular insights into best practices within Digital Marketing.
  • Demonstrable experience in campaign management and optimisation against ROAS goals.
  • An understanding or interest in gaming (Eg social games, social casino) desirable.
  • Knowledge of web analytics or SEO tools such as Adobe Analytics, Google Analytics, SEM RUSH, Ahrefs, Google Search Console or Screaming Frog.
  • Experience using Datastudio or a similar dashboard reporting tool.

About VGW

VGW has been disrupting the online gaming world since 2010 and we're only getting started. We've assembled an incredibly talented global team who bring their passion, energy and expertise to build games that people love. 

At VGW, we have a modern approach to getting work done and a focus on creating an environment where amazing people can do amazing work. That means giving you the flexibility you need, providing spaces that will keep you comfortable and finding opportunities for you to keep learning and growing.

Find out more at www.vgw.co

If you want to join a team that does things differently apply today and we look forward to seeing what you can bring to our team.

 

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